Colin Digiaro was one of the co-founders of Myspace and currently serves as COO of

Jam City (company) Jam City, Inc. (formerly MindJolt and Social Gaming Network) is an American video game developer based in Culver City, California. The company was founded in 2010 by Chris DeWolfe, Colin Digiaro, Aber Whitcomb, and Josh Yguado. Jam City ha ...

alongside former MySpace founders

Chris DeWolfe Chris DeWolfe (born ) is an American technology entrepreneur. He co-founded Myspace in 2003 and was its chief executive officer (CEO) until 2009. DeWolfe has been the CEO of Jam City (company), Jam City, a video game developer, since he co-foun ...

and

Aber Whitcomb Aber Whitcomb (born 1977) is the CTO and Co-Founder of Jam City, Inc (formerly SGN Games). As CTO of Jam City Inc, a multi-platform game developer and distributor, Aber Whitcomb oversees the cross-platform technology strategy and plays a key rol ...

. At MySpace, he was the Senior Vice President of International Corporate Development, a post he left in 2008 to found Slingshot Labs, an Internet incubator owned by

News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...

. Digiaro holds a B.S. in Policy from the University of Southern California; he lives in Los Angeles.

Career

Digiaro has been involved in the expansion efforts of a number of startups. Most notably, Digiaro co-founded MySpace where he oversaw advertising sales, operations, and strategy. Digiaro led the effort to position MySpace as an advertising platform, introducing nearly every major Fortune 100 brand advertiser to social media, generating annualized ad revenues of over $490 million during Myspace's in 2009. During Myspace's lifetime, Digiaro was also the one that worked on obtaining the website's "first mobile deal with Helio".

History

Before the formation of Myspace, Digiaro worked at an internet-based company called ResponseBase, which sold electronic books and other direct marketing materials through email. Digiaro was first invited to the company by an old friend,

, whom he had worked with in earlier years at the First Bank of Beverly Hills. ResponseBase became a steadily larger company over time and an offer was made by

eUniverse Intermix Media, Inc. ( AMX symbol: MIX; formerly eUniverse) is an American Internet marketing company that owned the MySpace social network. The company is headquartered in Los Angeles, California and is a subsidiary of Fox Interactive Media, In ...

to buy the company. During the course of involvement with eUniverse, Responsebase members created what was to become Myspace. However, due to a number of incidents, by 2003, eUniverse ended up owing ResponseBase a significant amount of "earnout money". This was paid off by giving ResponseBase employees one-third of the shares in Myspace, with Digiaro being one of the six ResponseBase employees to earn a portion of the shares.

References

USC Sol Price School of Public Policy alumni Myspace Living people American chief operating officers Year of birth missing (living people) {{US-compu-bio-stub